Search Engine Marketing – A brief Overview Part 2

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3. YouTube is another marketing medium different from Facebook and Twitter, but also effective. Because of its nature, i.e. video platform, millions of people frequent YouTube to watch videos, read reviews on products and services, or just hank-out.

online marketing and communicationThe way you can market your site is to create a seven-minute video showcasing your product or service, with your site’s link embedded in the video from viewers to visit your site and see what you are offering. This is a good way to drive traffic to your site.

Another way YouTube is traffic medium is that website owners are allowed to embed other people’s videos on their site with embedded URLs in those videos.

Therefore, a website that has my video with my site’s URL will undoubtedly send traffic from that site to my site. A video with say one million views will send some of that traffic off to other site.

4. Blog is another medium for promoting your site and getting visitors to your site. Usually a blog is built around a particular market or niche. It could be a supplemental site to your main site and serves as a conduit through which readers can access your business or website. With good content that has a constant stream of readership, a blog can be used to post related comments with links to other websites.

A company or business that has a blog allows people to read articles about the company and its products. Employees and other people can post comments on the blog. Maybe the main site is about health and hygiene and sells these products on the business’ site. A blog with health and hygiene articles will attract individuals or readers, who may be interested in the product or service.

The important thing to note about blog is that it must have updated content and good content also. As long as the content is fresh and interesting, people will always visit the blog to read the articles and this means traffic to your website, if there are links pointing to your site with anchor texts that are keyword rich; keywords with the name of the product or service.

Just in case you missed Part 1, click here for Social Media Marketing Part 1

Social Media Marketing – A Brief Overview

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Social Media has become a house-hold phrase that marketing, using this medium is becoming more profitable. Nowadays, it is estimated that three out of five Americans use some form of social media, whether it is Facebook, Twitter, YouTube, LinkedIn, etc.

Social MediaSome people use all of them. Blogs are other forms of social marketing in that they discuss topics that people subscribe to daily. As a result of social media and its dominance in our everyday activities, it is a good place to target prospective buyers for products and services, without knowing who they are.

Here is a brief overview of four of the social media: Facebook, Twitter, YouTube, and Blog.

1. Facebook is a marketing medium, whereby a Facebook Fan Page can be created that promotes a website and its products or services. Those who like your Fan Page can click the “Like” icon, either on your main website, or on the Fan Page. Visitors will gain access to your website’s products or services and make purchase if they also like what you are offering. This is a good way to drive traffic to your site and also links to your site.

If you are using Facebook Ads to market your site, products, or services, the process is simple because Facebook makes it easy to selectively market to your target audience. Facebook uses personal information given at the time of registration to target ads to its members.

For third party ads, the same data is used; all you do is select which group (age group, male or female, geographic location, households, income, social activities, etc.) to target your ads to and you are done. You can run the ad as long as you want, depending on your budget.

2. Twitter, like Facebook, is also a marketing platform in that you can tweet information about your products or services to your “Followers” with link back to your website, where your followers who like what you are offering can purchase from your website.

For Twitter, you are limited to 140 characters, including your site’s link. Therefore, your message should be concise and to the point. Unlike Facebook where you have only one Facebook account and other Fan Pages are linked to that account, Twitter allows you to open as many Twitter accounts as you have. Therefore, you can have a twitter account for any number of websites you have in any niche or market.

Twitter has just established its business account where businesses can market their products and services, using ads that target followers. Like Facebook, Twitter also uses data collected from members to target these ads.

For continuation, click here for Social Media marketing part 2